Who doesn’t love a bit of Taxidermy?
Stuff That was award-winning promotional online game created to help target and demonstrate to risk-seeking clients that it can be beneficial for them to chop up their own brand in order to reach unexpected outputs and audiences. The game acted as an icebreaking exercise. By looking at your brand from a different angle it enabled you to see different possibilities and directions to reach new niche audiences.
Visual inspiration was taken from a medley of the weird, wonderful and macabre. Mythical characters such as Frankenstein, Dr Moreau, the Minotaur, Pegasus and Medusa along with Victorian games like Exquisite Corpse and Walter Potter’s taxidermy were all whacked into a creative grinder out of which spawned ‘Stuff That!’.
