Ethical

Client:
WWF Malaysia

Agency:
Turned Out Nice Again

Role:
Creative Director

Apparently WWF’s Tigers Alive Initiative was the single most ambitious large-scale conservation project ever undertaken – with a goal to double the world’s wild tiger population by 2022. Back in 2010 it was recorded that as few as 3200 tigers were left in the world.

I helped create a short introductory video to help launch the ‘Tx2’ campaign and engage governments & NGOs.

Client:
Friends of The Earth

Agency:
Turned Out Nice Again

Role:
Creative Director

Friends of the Earth needed some help to raise awareness of Britain’s declining bee population. I helped Turned Out Nice Again create an app encouraging fellow Brits to log any bees they spotted around their neighbourhoods.

The campaign was hugely popular, picking up lots of great press with the BBC and The Guardian. It stopped 150 short of 100,000 bee sightings – 3-times over the predicted figures. Thankfully bee numbers are now on increase.

See more about this project >

Client:
The Labour Party

Agency:
Make It Red Collective

Role:
Creative Director

Responding to a need, highlighted by the Labour Party to assist in persuading consumers not to panic-buy, ‘Buy Some, Leave Some, was an attempt to help steer collective opinion by using a friendly visual language that is very familiar to supermarket shoppers, particularly those who are regularly on the look out for bulk-buying deals. As well as the ads we made up some stickers to flyer local supermarkets as a gentle reminder to be considerate to others.

Client:
Domestos / Unilever

Agency:
Lean Mean Fighting Machine

Role:
Art Director / Designer

Domestos wanted something fitting to mark the auspicious occasion of World Toilet Day.

Flushtracker was a site which allowed people to enter their postcode and the time of their last flush. Using Google maps and treatment plant information, it tracked their flush’s route from toilet to treatment plant – a stark contrast to the 40% of the world’s population without sanitation facilities.

The campaign was picked up by radio, newspapers and TV raising the profile of World Toilet Day, and Domestos’ mission to eradicate bad sanitation.

Awards:
• Creative Circle Bronze

These are a selection of icons and stickers produced as part of brand toolkit for the charity Frontline AIDS:

And theses are some icons created for Save The Children to use in their reports and brochures:

With Turned Out Nice Again I also helped design various microsites and blogs for Unicef UK, WWF UK and Celtic Seas Partnership.

This is an idea to form a CIC / charity – ‘Heading Heavy’ based on current the travesty of ex-footballing legends suffering with dementia due to the repeated heading of heavy leather balls. These players helped forge the modern game, playing for the love of the game and not for a huge wage.

Meanwhile heartbroken families of these ex-footballers are left picking up the pieces and it’s high time the Premier League and its footballing elite redirect some of their colossal earnings to those affected most.

Here’s Heading Heavy’s manifesto: