Less stuff is more.
Client:
Gaggle
Agency:
Make It Red Collective
Role:
Creative Director
A toolkit of branding for TV production agency Gaggle, which included logos and marks for their holding company Collective Noun and their film production company Parliament. All the imagery was based around collective nouns of animals; a gaggle of geese and a parliament of owls. The geometric patterns and bright colour scheme have taken inspiration from artist Yinka Ilori giving a playful and contemporary aesthetic to this piece of branding.


Client:
Curated Collective
Agency:
Make It Red Collective
Role:
Creative Director
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Client:
Make It Red Collective
Agency:
Make It Red Collective
Role:
Creative Director
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Client:
International Herald Tribune
Agency:
Lean Mean Fighting Machine
Role:
Art Director / Designer
A beautifully crafted internal passport brand book which explained International Herald Tribune’s unique unbiased, non-partisan positioning within the realm of global journalism, before their amalgamation as the international arm of the New York Times.
Other logos and identities
A lockup made for a Benefit Cosmetics pop-up chicken shop in London.


An identity created during Lockdown I for a client who started an online home delivery service – bringing together sustainably sourced local fish, meat and organic fruit sectors into a hybrid creature for the logo that represented all their sectors of produce.


An identity for a Spanish craft gin producer based in Mallorca.


A logo for a collection of new business postcard mailouts for Make It Red.


A logo for a charity idea based around ex football players from the golden age of football developing dementia from heading heavy leather footballs


An identity for a promotional online taxidermy game for Make It Red.




















