Many online casinos try to win customers with the promise of glamour and riches wrapped up in some Las Vegas pretence. Virgin Casino started out being a little different, preferring initially to concentrate on the playful side of gambling.
Our solution was to show a silly interpretation of casino lingo, such as ‘stand’, ‘spin’, ‘all in’ and ‘double down’.
Perrier-nominated comic ensemble ‘Dutch Elm Conservatoire’ acted out a series of reactions that were triggered when audiences interacted with the ad.
A simple, but endearing act that brings a sense of playfulness to Virgin Casino in an otherwise cliché-ridden category.
